You know, social media profiles for business are not so different from online dating profiles. If you state that you are “looking for a boyfriend/girlfriend” on Match.com, you are taking up valuable space to say something obvious. A business profile on Facebook, Twitter, Google Plus, or Linked In “looking for new customers” has the same effect, which is no effect at all.
The trick to attracting people to your business through your social media profile is to state your talents in a less cut-and-dried way, a way that is interesting and prompts people to want to know more about you.
For instance, on one social media profile I once wrote that I “ran away from home as an adult.” You can bet that this attracted plenty of other people ready to give up the cubicle life, which is exactly what I wanted for a site geared around long-term travel and minimalism. And even the people with questions about joining the circus or being wanted by the FBI started a conversation that wouldn’t have happened with just “I enjoy long-term travel and minimalism.”
How you can create an engaging social media profile to attract your ideal client
If you are a hairdresser, you could write “I love styling hair!” But that’s a little boring and expected, isn’t it? Something a bit more compelling is “I believe the cut of your hair can change the direction of your life” or “I am semi-famous for knowing how to keep a curl from going rogue.” These are the kind of profiles that make you stand – pardon me – “head and shoulders” above your competition. They call out to your ideal customer – the ones who believe their haircut is an integral part of their overall image or who battle frizzy curls every single day.
Are you a real estate agent, mortgage broker, or someone else in a market of millions trying to stand out? Focus on your location, your specific expertise, or whatever it is that makes you special. “I sell the experience of living in a funky, artsy neighborhood without ever having to pick up a paintbrush” or “Commutes are for losers; I’m a diehard city dweller and know every nook and cranny of the real estate market within the Beltway.” You may distance some people, but your specific call will be heard loud and clear by your perfect client, and that’s what you want anyway, isn’t it?
When you set the tone of your profile to call to your perfect clients you will get better interactions from people who are actually interested in what you do. Doesn’t that sound a lot more interesting than following the latest fad to “increase your Twitter following to 50,000 in 5 days”? Better to have 500 fans with genuine interest than 50,000 bots and spammers not hanging on your every word.
How we can help you create an engaging social media presence
Social media is just an online form of marketing and customer service, and anyone who tells you different is trying to sell you on the tool and not the result. We can help you determine what kind of customers you want to attract, where to find them, and how to draw them to you. You’ll be surprised at how easy social media is to manage after you map out a few basics and get started with engaging profiles.
A one-hour strategy brainstorming session may be all you need to go forth and conquer. If you need more help, we can work out a full strategy, set up your profiles, and show you how to use timesaving tools to manage your social media presence (because we know you have actual work to do on top of this). You’ll be happy to know that there are several great WordPress plugins that will help you tie your website and social media efforts together to save time, and we can show you how to install and use those, too.
Contact us to help you plot your social media world domination. We specialize in that, as long as you plan to be a benevolent ruler.